Sponsors focusing ads on Paralympians Surprises realign endorsement market USOC to pick 2024 bid city by year end Three more deals lined up for Rio Sochi Games leave a complex legacy Bach energizes IOC membership IOC reprices TOP deals at $200M Hard work helps NGB rebound IOC to explore channel launch USSA leaving time buys behind
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SBJ/Feb. 24-March 2, 2014/Olympics
Three more deals lined up for Rio
Published February 24, 2014, Page 40
Rio 2016 is on the cusp of announcing three tier-two sponsorships that will boost total sponsorship revenue to two-thirds of its goal of raising $1.3 billion. “We should be close to London [which raised $1 billion] two years before the Games,” said Renato Ciuchini, Rio 2016&...