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SBJ/Feb. 17-23, 2014/Olympics
USSA putting time buys behind it with new NBC agreement
Published February 17, 2014, Page 35
The U.S. Ski & Snowboard Association is finalizing a new TV rights agreement with NBC, and for the first time, the national governing body will not pay for the broadcasts of its events. The USSA and NBC have agreed to terms on a five-year, revenue-sharing deal that will see total sk...