Surprises realign endorsement market USOC to pick 2024 bid city by year end Three more deals lined up for Rio Sochi Games leave a complex legacy Bach energizes IOC membership IOC reprices TOP deals at $200M Hard work helps NGB rebound IOC to explore channel launch USSA leaving time buys behind ‘New guard’ creates new feel with NBC
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SBJ/Feb. 17-23, 2014/Olympics
‘New guard’ creates new feel with NBC
Published February 17, 2014, Page 1
Shortly after 4 p.m. last Wednesday, NBC Sports Group’s top executives gathered in a makeshift conference room within NBC’s massive Sochi compound. There was nothing remarkable about the meeting — it was similar to pr...