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SBJ/Feb. 17-23, 2014/Marketing and Sponsorship
Sponsors rolling out new spots for Daytona
Published February 17, 2014, Page 8
Five NASCAR sponsors are scheduled to debut a combined six new commercial spots during Sunday’s Daytona 500 telecast on Fox, doubling the number unveiled during last year’s season-opening Sprint Cup race. Automotive endemics Ford, Chevy and Goodyear, along with Coca-Cola and...