Surprises realign endorsement market USOC to pick 2024 bid city by year end Three more deals lined up for Rio Sochi Games leave a complex legacy Bach energizes IOC membership IOC reprices TOP deals at $200M Hard work helps NGB rebound IOC to explore channel launch USSA leaving time buys behind ‘New guard’ creates new feel with NBC
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SBJ/Feb. 10-16, 2014/Olympics
Heiberg leaves a legacy of trust with IOC sponsors
Published February 10, 2014, Page 10
When Gerhard Heiberg stepped in to replace Dick Pound as the head of the marketing commission in 2001, it looked like the International Olympic Committee’s troubled days were behind it. The organization was just coming out of a bribery scandal around the 2002 Salt Lake City Games, an...