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Volume 23 No. 34
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Oakley challenges Nike, Rory McIlroy

When Oakley sponsorship executive Pat McIlvain learned the company’s star golfer, Rory McIlroy, had landed a new, $25 million a year deal with Nike, he sent a flurry of emails to McIlroy’s agent. Every push he made to extend Oakley’s deal with the golfer was rebuffed, which led hi...

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