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Marketing and Sponsorship

With half of expiring sponsor deals renewed, NASCAR guns for more with expanded sales team

NASCAR renewed six of 12 existing sponsors in 2011, but the departure of three partners means total sponsorship revenue will be flat to slightly down in early 2012. The sanctioning body renewed half of the sponsorship deals that were due to end this year, signing Bank of America, Goodyear, UPS, K...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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