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Marketing and Sponsorship

Late deals brighten NASCAR picture

Editor's note: This story is revised from the print edition. The 2011 Sprint Cup season will be remembered as a difficult one for NASCAR teams, a year marked by sponsor exits and reductions in the number of races they sponsor that were only marginally offset by new deals. But both team and s...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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