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Marketing and Sponsorship

Stewart-Haas adds Quicken Loans as co-primary sponsor

At a time when several NASCAR teams are contracting and marketing dollars are scarce, Stewart-Haas Racing landed a significant new sponsorship, signing Quicken Loans to a multiyear, co-primary deal. The deal, which industry sources valued at more than $4 million a year, will make the Detroit-base...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of SpringHill Entertainment/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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