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Castrol looks to get more mileage out of soccer

In an effort to extend its marketing around soccer between the 2010 and 2014 World Cups, FIFA partner Castrol has signed a two-year partnership with Soccer United Marketing that includes rights to MLS and the Mexican and U.S. national teams. The deal, which industry sources valued in the low ...

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SBJ Morning Buzzcast: May 31, 2024

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