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Solar company picks SportsMark for Cup activation

Yingli Solar, the newest tier-one sponsor of the 2010 World Cup, hired the Omnicom agency SportsMark to manage its sponsorship, hospitality and activation in South Africa this summer. SportsMark will work on a short five-month time frame to help the solar energy company develop plans to activa...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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