Two of baseball’s brightest young stars are featured inpublic service announcements breaking this week that support Major LeagueBaseball’s 11-year-old tie with its official charity, the Boys and Girls Clubsof America.
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David Wrightgoes to bat for Boys and
Girls Clubs of America. |
New York Mets third baseman David Wright and PhiladelphiaPhillies first baseman Ryan Howard are featured in the spots from MLB agencyMcCann-Erickson. The ads have a nice mix of baseball stars and kids, with arole reversal in which the MLB players talk about the development of the childrenand vice versa.
In “Teamwork,’’ Wright talks about how the young girl heis paired with learned teamwork. “Perseverance” pairs Howard with a child who,after receiving batting tips from the reigning National League Most ValuablePlayer, notes that Howard is a “promising player, who just needs a littlecoaching.’’
“We were trying to do something different,’’ saidJacqueline Parkes, MLB’s senior vice president of advertising and marketing.“So essentially we have players interviewing and commenting with fans with amessage of determination and life skills on behalf of the Boys and Girls Clubs,and on our part, we show that our players care about what happens beyond theplaying field.’’
The spots are slated to break during this Wednesday’s MLBtelecast on ESPN, not coincidentally between the Mets and Phillies.
The spots will air on MLB asset media on ESPN, Fox andTBS, as well as on MLB.com and MLB club-controlled media.
Parkes said that over the past decade, MLB has supportedthe campaign with the equivalent of more than $100 million in media.
MLB plans to introduce at least three additional Boys andGirls Clubs PSAs this season, including one in Spanish.
