Menu
Marketingsponsorship

Reebok to dress golfer Curtis in NFL gear

Reebok has signed PGA Tour golfer Ben Curtis to a three-year endorsement deal, but not to push the company's golf wear.

Starting at this week's Sony Open, the British Open champion will be a human billboard for various NFL-licensed apparel from Reebok. Early on, Curtis is expected to wear Super Bowl and Pro Bowl merchandise. As the tour progresses, he's expected to wear licensed garb of the local NFL team.

The deal is along the lines of one the NFL had with Payne Stewart in the 1990s. Stewart died in 1999.

— Terry Lefton

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: June 7, 2024

Silver's goals; NCAA looks to boost revenue through field ads; Lurie's limited stake and Olympics 50 days out

Fox Sports’ Joel Klatt, Stanley Cup Final puck drop, and a hectic week for ESPN

On this week’s pod, Joel Klatt joins the show to talk all things UFL and college football. The Fox Sports football analyst shares his thoughts on the future of spring football and the changing landscape on the college gridiron. Later in the show, SBJ’s Alex Silverman gets us set for the Stanley Cup Final between the Edmonton Oilers and Florida Panthers. Plus, Mollie Cahillane fills us in on who’s up and who’s down in sports media.

One on One with Chatri Sityodtong, Founder and CEO of Group ONE

A chat getting to know Chatri Sityodtong...his background, the rise of ONE Championship and his vision.
SBJ TV

Leeds United adds Red Bull as Equity Investor and Kit Sponsor

6 mins

Sports Media Podcast May 29 2024 Ramona Shelburne Part 1

14 mins

Sports Media Podcast May 29 2024 Whos Up Whos Down

4 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2004/01/12/Marketingsponsorship/Reebok-To-Dress-Golfer-Curtis-In-NFL-Gear.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2004/01/12/Marketingsponsorship/Reebok-To-Dress-Golfer-Curtis-In-NFL-Gear.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.