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Marketing and Sponsorship

WTA Announces Strategic Partnership With Moroccanoil

The WTA announced a new strategic partnership with oil-infused beauty company Moroccanoil. The brands will launch a series of videos featuring the philanthropic efforts of WTA athletes around the world, further expanding the reach and impact these initiatives can achieve. The first collaborative feature debuted Tuesday on InspiredByWomen.com with a look at Madison Keys’ work with anti-bullying organization FearlesslyGiRL. The series will continue throughout the WTA’s global tennis season (WTA).

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