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Marketing and Sponsorship

Marketplace Roundup: Jon Rahm Partners With JDA Software

JDA Software signed a multi-year sponsorship deal with golfer Jon Rahm that puts the company’s logo on the chest of his shirt, beginning with this week’s PGA Tour Waste Management Phoenix Open. Rahm will become a brand ambassador for the company and will be involved in various marketing and social media campaigns. Rahm is repped by Lagardère Sports' Steve Loy and Jeff Koski (John Lombardo, Sports Business Journal). 

The Canadian Premier League partnered with Volkswagen Canada. The brand will be a founding partner of the CPL, which includes an official jersey sponsorship of a CPL club (CPL).

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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