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Volume 7 No. 149

Media

RTÉ will broadcast live Allianz National Football League and club championship matches for the next three years. The Gaelic Athletic Association on Thursday announced an agreement with RTÉ and eir sport, which will see Allianz League games simulcast by the two broadcasters this spring, while RTÉ will also show live games from the AIB Club Championships. Complementing the 31 live Championship games to be broadcast this summer, the announcement means the national broadcaster has extended its live televised GAA coverage to nine months of the year. The new agreement runs from '19-22 and will see the national broadcaster televise live matches from the GAA's three premier national competitions. RTÉ will simulcast four of eir sport's Saturday Allianz League games under lights. The weekly Allianz League Sunday highlights show will also return, with the first episode on Jan. 27 (RTÉ).

Tennis Australia partnered with Grabyo to enhance its int'l video content strategy and expand its reach globally ahead of the Australian Open. Grabyo's cloud-based video platform will help TA's digital and social teams create, edit and distribute video clips and live streams to multiple social and digital platforms (Grabyo). 

Eurosport boosted its cycling rights portfolio by adding Argentina's biggest road race to its coverage later this month. The new agreement covers the multi-platform broadcast rights to the 37th Vuelta a San Juan (Eurosport). 

Red Bull awarded its U.K. media planning and buying account to Mindshare. The account is reportedly worth up to £7M ($9M). The energy drinks company kicked off a review in December, "just six months after a shake-up of its media business in North America." Mindshare had pitched for the U.S. portion of the work, but Publicis Groupe’s Starcom eventually won the account (THE DRUM, 1/9).

La Liga is reportedly preparing to broadcast live matches from the Spanish second division outside of Spain for free on YouTube for the remainder of the '18-19 season. A total of 11 games and a highlights package will be streamed every matchday in English via La Liga's YouTube channel and will be geolocated to "prevent Spanish consumers from accessing the content" (TELECOMPAPER, 1/10).