PSG Names Hotel Chain Accor Its Next Jersey Sponsor
ALL, the loyalty program of French multinational hotel group Accor, will be the new jersey sponsor of Paris St. Germain next season, according to L’ÉQUIPE. The announcement did not specify the financials of the deal or the length, “only saying it is multiyear.” The brand replaces Fly Emirates, which has sponsored PSG for 13 years. Emirates’ contract with PSG was reportedly worth €25M ($28.4M) per year (L’ÉQUIPE, 2/21). LE PARISIEN reported former PSG president (from ’09-11) and current Accor CEO Sébastien Bazin said, “It is not expensive, but it is a lot of money.” He added, “Paris St. Germain, it’s gigantic. … In terms of club, players and team, there are 395 million followers on social media. We have 265 million customers. When we add these two up, we can create something very powerful.” A club source said that the deal will be “in the top four of European contracts” (LE PARISIEN, 2/21).
CRUISING AROUND: PSG partnered with Swiss-based cruise company MSC Cruises. The company becomes the exclusive global cruise partner of the club in a three-year deal. MSC Cruises' brand will be featured throughout the Parc des Princes (PSG).