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Volume 7 No. 149

Media

Sky Sports is "in pole position" to gain exclusive rights to Scottish football after offering £100M ($130.7M) for the new TV deal, according to David Gunn of the SCOTSMAN. Sky's bid is reportedly said to have blown fellow contender BT Sport "out of the water" as it looks to take full control of broadcast rights for the Scottish Premiership. The two companies currently share access, with each showing 30 matches per year, though Sky retains the rights to every Old Firm derby. That deal is worth around £21M ($27.4M) per year. The yearly figure for the new offer would "jump" to more than £33M ($43.2M) and begin after the '20-21 season (SCOTSMAN, 11/8). The Scotland DAILY RECORD reported the Scottish Professional Football League insisted negotiations are "still ongoing" but it is believed Sky is "almost across the line." The SPFL wants one broadcaster to show games and the new deal could leave BT "out of the picture." BT currently pays around £20M ($26M) a year to share 60 SPFL matches. The new deal will be a "massive victory" for SPFL CEO Neil Doncaster (DAILY RECORD, 11/8).

The U.K. Advertising Standards Authority contacted Tottenham to "express concerns over posters the club commissioned" boasting its new stadium would be "the only place to watch Champions League football this season," according to Boyle & Shergold of the London DAILY MAIL. The posters, which appeared at London Underground stations "and elsewhere at the end of last season," featured an image of the club's rebuilt White Hart Lane home and the message: "The only place to watch UEFA Champions League in London." The advertising campaign was a "dig" at London rivals Arsenal and Chelsea, which failed to qualify for the competition. The ASA investigated a complaint that suggested the advert was false because the new £850M ($1.11B) stadium will not be completed until "at least January." The ASA said, "We concluded that the ad was likely to have breached the Advertising Rules that we apply and we have taken steps to address this." At the time the posters appeared, it was expected the new 61,500-capacity stadium in north London would be finished "before the end of the year" (DAILY MAIL, 11/8).

All coverage of the Royal Ascot will be streamed live on NBCSports.com and on the NBC Sports app
Photo: GETTY IMAGES

NBC Sports Group has invested in several new initiatives to expand its coverage of horse racing, including signing a new six-year deal to broadcast the prestigious Royal Ascot meet. NBC also will broadcast the $16M Pegasus World Cup Invitational in January from Gulfstream Park, while NBCSN will air two major Kentucky Derby prep races -- the Louisiana Derby in March and the Arkansas Derby in April. Financial details were not disclosed, but NBC Sports Group President of Programming Jon Miller said the costs were "significant," including production and talent costs and rights fees. The new agreement with Ascot Racecourse will include at least four-and-a-half hours of coverage a day from the meet from Tuesday-Friday on NBCSN, with four hours on Saturday, the final day, on NBC. All coverage will be streamed live on NBCSports.com and on the NBC Sports app. Miller said, "We now have three marquee events we can point to every year. We have the Derby in May; we have Ascot in late June; and we have the Breeders' Cup in early November." Miller said that Royal Ascot execs approached NBC about extending the agreement and details were finalized at last week’s Breeders' Cup. Ascot Chief Commercial Officer Juliet Slot in a statement praised the commitment NBC Sports has shown the meet "in terms of extensive on-course presentation, and talent on site," over the past two years.

For more on this, visit THE DAILY.

FIFA and the European Broadcasting Union extended their collaboration on all "Other FIFA Events" through '22. The agreement covers the broadcasting of 13 FIFA events in 38 territories over the next four years, including next summer's FIFA Women's World Cup 2019 in France as well as all other Women's/Youth FIFA World Cups. The Women's World Cup France 2019 will be the first major competition in the new deal and will be broadcast to audiences throughout most European territories (EBU). 

Chelsea is the first int'l football club to produce a pre-match studio show specifically for the China market. Chelsea is producing 15 10-minute episodes of "The Chelsea Report" for the '18-19 season, which will include match analysis, team updates, man of the match selection, official video highlights and fan activations. The show is presented by Chinese football host Zhang Mohan (Chelsea). 

Discoverythe PGA Tour and Jupiter Golf Network Co., Japan's largest operator of cable TV and program supply business, announced an agreement to grow golf viewership in Japan. The new partnership will include live PGA Tour coverage featured on Golf Network as well as the ambition to develop a broader digital ecosystem leveraging GOLFTV's digital content. Starting in January, the agreement will allow golf fans in Japan to watch live action on the Golf Network linear channel and simulcast coverage via its Golf Network Plus App (GOLFTV). 

Premiership Rugby and Little Dot Studios announced a digital distribution partnership for the studio to manage the league's YouTube channels. The partnership began at the start of the '18-19 season. Little Dot Studios will help reach a new generation of fans (SPORT INDUSTRY, 11/8).