Pepsi partnered with Chinese esports organizer Gamefy, according to Hongyu Chen of THE ESPORTS OBSERVER. Pepsi will sponsor Gamefy's annual multi-game esports tournament, G-League -- "not to be confused with the NBA minor league basketball organization of the same name." The '18 G-League competition's total prize pool for all games is more than 1.67M yuan ($241,000). Multiple esports games will be featured, including Tencent Games' Honor of Kings and QQ Speed, Smilegate's CrossFire and Blizzard Entertainment card game Hearthstone. This is the first time Pepsi will sponsor an esports tournament in China. G-League is one of the "more historic esports tournament brands in the region" (TEO, 11/8).
KUALA LUMPUR MAJOR: TEO's Max Miceli reported the Dota 2 Kuala Lumpur Major, which will be hosted by Romanian event promoter PGL, added software company SAP as the official analytics partner for the event. PGL announced SAP's involvement will help "boost the viewer experience" (TEO, 11/8).
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