Uber Partners With Int'l Cricket Council For Women's World T20

Ride-sharing company Uber on Thursday partnered with the Int'l Cricket Council to support the first ever standalone ICC Women's World T20, which will be held in the West Indies from Friday through Nov. 24, according to IANS. The 10 countries participating in the tournament are India, Australia, Bangladesh, England, Ireland, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies. The partnership will focus on community outreach programs, "including sponsorships for aspiring female cricketers to celebrate women in sports" (IANS, 11/8). The global partnership will encompass on-the-ground activation in participating WWT20 countries as well as the creation of a six-part digital film series featuring the stories of female cricketers, watch party and matchday promotions across Uber and Uber Eats in participating countries (ICC).