Liverpool announced Lavazza Group as the club's official coffee partner in the U.K. During the multi-year partnership, Lavazza will be the exclusive coffee supplier to Anfield Stadium. The company will also benefit from pitchside LED displays and hospitality (Liverpool). Arsenal also named Lavazza Group its official coffee partner in the U.K. in a three-year deal. Lavazza will supply all coffee and machines at Emirates Stadium as well as the London Colney training center, Hale End youth academy and the club's staff administration offices (Arsenal).
ManU announced a multi-year partnership renewal with Canon Medical Systems Europe as its official medical systems partner. The continued collaboration will ensure players maintain access to state-of-the-art equipment to examine injuries and undertake preemptive screening for preventable injuries (ManU).
EPL side Burnley agreed to a deal with financial services provider AstroPay to become the club's sleeve sponsor for the remainder of the '18-19 season. The company was first featured on Burnley's sleeves during its match against Chelsea last weekend but the club "only informally confirmed the deal on Twitter." Financial details remain "undisclosed" (SOCCEREX, 10/31).
Ligue 1 side Stade Rennais extended its partnership with real estate firm Blot Group. The extension will run through '24, and the company's logo will continue to be featured on the back of the club's jersey (Stade Rennais).
France int'l Kylian Mbappé was announced as an ambassador of Hublot, the official watchmaker of FIFA and UEFA. He will be presented along with fellow ambassador Pelé in Paris on Nov. 8 (L'ÉQUIPE, 10/30).
