Viber is integrating consumer activation platform Vivoom into its Barcelona chatbot to enable visitors to Camp Nou to "create and share unique end-to-end videos," according to Taruka Srivastav of THE DRUM. In conjunction with content provider Dugout, the companies partnered to "increase fan engagement while maintaining brand safety." Under the new partnership between Viber and Vivoom, Barcelona fans can video themselves in a press conference with the media as well as running onto the pitch via the Camp Nou tunnel for the first time to "receive the adulation of fans." Specially-designed filters "will turn video content of fans into looking as authentic as the media coverage of major player signings," like Luis Suárez and Philippe Coutinho. Vivoom previously worked with other professional sports teams, including the NBA Boston Celtics and L.A. Clippers, to "achieve similar goals." Vivoom CEO Katherine Hays said, "The content created by fans can be shared across Viber and other social and messaging platforms. If, for whatever reason, there is off-brand content, Vivoom's proprietary technology allows for moderating the content" (THE DRUM, 10/31).
