Ligue 1 side Stade Rennais extended its sponsorship deal with Samsic through ’24. The company’s logo will continue to be featured on the front of the club’s jersey. Samsic has been a club partner since ’04 (Stade Rennais).
The French Tennis Federation confirmed Audi as a new partner of the ATP Paris Masters tournament. Audi takes over for Peugeot as the event’s official car provider, and will provide 37 vehicles for tournament staff (SPORTBUZZ BUSINESS, 10/12).
The Circuit Paul Ricard announced Richard Mille as its official watch brand. The circuit, which hosted the Formula 1 French Grand Prix this year, will feature the Richard Mille brand on big screens and circuit vehicles as well as in media and VIP areas. However, during the next F1 GP at the circuit, the Richard Mille brand will be replaced by Rolex, the official watch brand of F1 (SPORTBUZZ BUSINESS, 10/12).
The British Masters "faces an uncertain future" as the European Tour struggles to find a title sponsor. The £3M ($3.9M) event, being staged this week at Walton Heath, is supported by Sky Sports but the four-year deal with the broadcaster comes to an end this year. The tournament returned to the European Tour in '15 after a six-year absence, "with a quartet of Britain's top players acting as its hosts" (London EVENING STANDARD, 10/13).
European Professional Club Rugby announced the Financial Times as an official supporter of the Champions Cup and Challenge Cup through the '21-22 season. The global business publication enhances EPCR's existing suite of partners, which includes Tissot and Heineken (EPCR).
EuroLeague Basketball announced online gaming company BetVictor as the league's official betting partner in Germany until '20 (EuroLeague).
Cloud platform GoDaddy, granola bar maker Nature Valley, Oakley and Tata Motors "are the latest to join the sponsorship roster" of the Delhi Half Marathon. Besides the quartet of new sponsors, the Delhi Half Marathon will be backed by Airtel, Puma, Star Sports, Jabong, Bisleri, Volini, Seiko, ORSL, Le Meridien, The Times of India, 98.3 Radio Mirchi and Max Healthcare. This year's event will take place on Oct. 21 (ASIA SPONSORSHIP NEWS, 10/12).
Man City announced a collaboration with esports organization Epsilon to compete in the fourth season of the Gfinity Elite Series. Man City will compete in the FIFA 19 category (Man City).
Bundesliga side RB Leipzig extended its partnership with the Leipziger Gruppe, a public services body based in the city. The deal, which will last for another three years, extends a partnership that was formed in '16. The Leipziger Gruppe will be given advertising space at the Red Bull Arena and "run promotional campaigns throughout the duration of the deal" (SOCCEREX, 10/12).
Chinese esports organization Newbee signed a sponsorship deal with Intel. Details of the agreement were not disclosed (THE ESPORTS OBSERVER, 10/12).
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