ESPN launched espnW, its dedicated women's brand, in Mexico on Sunday. The launch coincided with the beginning of this year's "Semana de la Mujer," ESPN's annual initiative in support of breast cancer awareness, which will run through Friday. The network will serve as the brand umbrella and power content initiatives to engage and inspire women across ESPN's linear, digital and social platforms. The brand will empower female voices and perspectives in the world of sports, feature a mix of inspirational, lifestyle stories around sporting events that matter to women and provide more coverage of female athletes and women's sports. Throughout the week, ESPN will feature "Semana de la Mujer" content powered by espnW. Highlights include:
- ESPN's Cristina Alexander, Katia Castorena, Kary Correa, Paulina García, Vanessa Huppenkothen, Marisa Lara, Rebeca Landa, Miroslava Montemayor, Carolina Padrón, Elizabeth Patiño and Nelly Simón from studios in Mexico; Claudia Trejos and Carolina Guillén from Bristol, Conn.; Carolina de las Salas from Miami; and Pilar Perez from L.A. hosting ESPN's studio shows.
- Feature stories highlighting female athletes and their impact in the world of sports (ESPN).
