The All England Club "opened the door to future broadcast deals with Amazon" after two years of talks with the online retail and broadcasting company, according to James Benge of the London EVENING STANDARD. However, Wimbledon Commercial & Media Dir Mick Desmond insisted that Wimbledon's 90-year relationship with the BBC "remains hugely significant and valued." The BBC holds the rights to Wimbledon until '24 after agreeing to a new contract in '16. Since then, Amazon has entered the tennis market in "dramatic fashion," winning U.K. broadcast rights to the US Open and ATP Tour. Amazon's initial steps in the market "have not been without difficulties" -- its coverage from Flushing Meadows "drew hundreds of poor reviews from disgruntled viewers" -- but Amazon Prime Video European Managing Dir Alex Green on Wednesday insisted that the company is committed to the sport "for the long haul." The BBC's deal with Wimbledon "is the longest sporting partnership in broadcast history," dating back to radio commentary from Centre Court in 1927. The corporation now brings "hundreds of hours of content" across TV, radio and digital platforms (EVENING STANDARD, 10/10).
The Everest will be "beamed to a global audience of millions" -- including a live nationwide broadcast on Fox Sports in the U.S. -- when it is run at Royal Randwick on Saturday. TV coverage of "the world’s richest race on turf" will be available in 150 countries around the world and capitalizes on the global interest "generated by the beaming of the barrier draw onto the sails of the Opera House this week" (Sydney DAILY TELEGRAPH, 10/10).
Sky announced it extended its rights to show the Masters live in Germany, Austria and Switzerland. The agreement covers the exclusive live broadcasting rights via satellite and cable as well as via IPTV, web and mobile. Sky customers will be able to watch live on Sky Go and follow the tournament live via the Sky Ticket streaming option, even without a contract (TELECOMPAPER, 10/10).
World Bowling appointed consultancy Reddentes Sports to develop new broadcast properties, manage the distribution of its media rights and explore new commercial opportunities. Reddentes Sports will oversee the broadcast production and media rights distribution for the upcoming World Bowling Men's Championships in Hong Kong from Nov. 23-Dec. 5 (World Bowling).