Media Notes: Ascot's 25 Fixtures To Be Shown Live On Sky Sports Racing

Ascot's 25 annual fixtures will be broadcast on Sky Sports Racing from March '19. At The Races will manage U.K. streaming for betting rights for the racecourse as part of the agreement with Ascot, which will run through '21. Ascot joins Sky Sports Racing's global rights portfolio (Sky Sports). 

Sport England retained FCB Inferno as its strategic creative agency to work on the next phase of the "This girl can" campaign, which will focus on "less active groups." The new phase of "This girl can" will not include TV advertising. Sport England believes that digital and social will be "more cost-effective." The next part of the work will "target demographics that are not as active, for example women from low income and BAME communities" (CAMPAIGN LIVE, 7/10).