Menu
Leagues and Governing Bodies

Lewis Hamilton Hopes Liberty Media Can Help Modernize F1

Lewis HamiltonGETTY IMAGES

Mercedes Formula 1 driver Lewis Hamilton gave a "scathing outlook" about F1 after suggesting that the sport has been in the "stone age" compared to other global sports, namely, the NFL and soccer, according to Pradhan Muthanna of the INT'L BUSINESS TIMES. Hamilton "has been critical of F1's management in the past" and voiced his opinion "only recently" about the sport's reluctance to "consult the drivers about how the sport can be improved." Liberty Media has "made some changes to F1 since taking over." It has changed the rules for '19 to "improve racing and reduce the amount of aerodynamics to the car," but Hamilton and Ferrari's Sebastian Vettel "admitted that the drivers were not involved in the discussion." Former F1 CEO Bernie Ecclestone "employed a very authoritarian model" of running the sport and was averse to F1 "being accessible to the viewers on different platforms." But Liberty Media has "brought about change after opening the doors for social media to be involved" in promoting F1. Hamilton is confident the new owner led by F1 CEO Chase Carey "can bring about the change that is required." Hamilton said of whether drivers were involved in the decision-making process, "Nope. It hasn't ever been the case up until now, so I don't anticipate it being the case in the future. But I do believe in Chase and his team wanting to bring change. Really, Formula 1 has been in the Stone Age compared to NFL and soccer and all big other sports and we're trying to catch up, but it's a long process" (IB TIMES, 6/18).

THREE MORE YEARS: MOTORSPORT's Bradley & Cleeren reported the future of the Belgian Grand Prix was secured by the local government, which signed a new three-year extension with Liberty Media. Belgian business newspaper L'Echo reported the deal was signed last week between Spa-Francorchamps' regional Wallonian government and Liberty, extending the current deal -- which expires after the '18 event -- until '21. The race’s "annual operating losses are paid by the local government, and offset by the economic benefits to the region." It reported 200,000 tickets have "already been sold" for this year's event, of which 75,000 are for race day (MOTORSPORT, 6/15).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/06/19/Leagues-and-Governing-Bodies/Lewis-Hamilton-F1-NFL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/06/19/Leagues-and-Governing-Bodies/Lewis-Hamilton-F1-NFL.aspx

CLOSE