Paris St. Germain will arrive for its Champions League match against Real Madrid in "some style" as the club "showed off the customised aeroplane" it will be flying on its journey to the Spanish capital. The airplane "includes huge images of some of the club's major stars" across the chassis and is "coated with a splash of PSG red and blue" (London DAILY MAIL, 2/13).
Barcelona announced it renewed its partnership with appliance brand Beko. The brand's logo has appeared on the left sleeve of Barcelona's shirts since '14-15 and Beko "now becomes the principal sponsor of the team's training shirt, while remaining on the shirt sleeve during games." Beko will be paying the club €19M ($23.5M) per season and the deal will run for three seasons. The club also confirmed the renewal of its sponsorship with beer brand Damm, which was renewed through '22 (MUNDO DEPORTIVO, 2/12).
Brasileiro sides Grêmio and Internacional extended their shirt sponsorship deals with Apple's Brazilian retail partner, iPlace. Both agreements run for the rest of the '18 season and will see iPlace’s branding continue to be featured on the sleeve of each club's playing shirts. In addition, Internacional’s renewed deal will see iPlace "provide fans" with discounts and access to a customized product line (SOCCEREX, 2/13).
Mastercard teamed up with Pele to launch 22 Languages, a short-film which sees 22 football fans from around the world play a match and compete for 11 Champions League tickets. The 22 Languages film is part of Mastercard's #StartSomethingPriceless campaign (Mastercard).
The 2019 Solheim Cup at Gleneagles announced Arnold Clark as the official vehicle provider and rental partner of the event that will take place from Sept. 9-15. As well as providing a fleet of vehicles, Arnold Clark will be featured in on- and off-course branding and at promotions around the country. It will be the only vehicle rental company that will be promoted by the Solheim Cup travel partners (Solheim Cup).
Emirates Cricket Board partnered with Al Nabooda Insurance Brokers to sponsor the UAE national cricket teams for '18, including the men's, women's, U19 and U16 sides. The one-year deal adds depth to the existing partnership between the ECB and ANIB, which is the board's official insurance supplier (ECB).
