Barcelona and Turkish appliance maker Beko are reportedly "finalizing the details of a new deal." The contract would reportedly be worth €19M ($22M) per season and would see Beko, currently Barcelona's sleeve sponsor, become a principal partner, "on the level of Nike and Rakuten." Beko would sponsor the team's practice shirt and have naming rights to the Ciutat Esportiva complex (MUNDO DEPORTIVO, 11/7).
Big Bash League side Adelaide Strikers' men's and women's teams partnered with Vodafone. The three-year agreement starts from the '17-18 season and sees Vodafone become a principal partner of the women's team and a major partner of the men's team. Vodafone will receive branding on team apparel as well as fan engagement opportunities (Adelaide Strikers).
La Liga side Levante extended its partnership with CaixaBank for a further three seasons. The Spanish financial services company will be an official sponsor of the club through '20. The financial terms were not disclosed (SOCCEREX, 11/7).
Courier services company Ram Hand to Hand Couriers is "back on board" as the title sponsor of Cricket South Africa's Franchise T20 Challenge. The company "makes a return after a year's sabbatical" after terminating its sponsorship following the '15-16 season that was "engulfed in a match-fixing scandal" (TIMES LIVE, 11/7).
The Wallabies re-signed Falken Tyres as an official partner for a further two years. The Japanese company will have signage rights at domestic Test match venues starting with the three-test series against Ireland in June (Rugby Australia).
