Mastercard Exec Says Company Is Open To Tennis Sponsorships In India

Mastercard "is not averse to the idea of evaluating tennis sponsorships in India," where the tournaments "have vanished off the calendar due to lack of corporate and government support," according to the PTI. Mastercard Senior VP, Global Sponsorships Michael Robichaud was "categorical in stating that someone has to approach them with an idea or project, which would also be relevant to them." He said, "We are open to evaluate it. India is a very important market to us and the community is extremely passionate about sports, entertainment and in particular movies. ... We are definitely open to evaluate sports sponsorship in India and it has to be relevant to our target audience." He added, "We had worked on it a couple of years ago but maybe it did not work out. Someone has to approach us, whether it is individual or tournament" (PTI, 1/23).