McLaren Formula 1 Signs Multi-Year Deal With Global News Network CNBC

McLaren Formula 1 announced a new sponsor in global news network CNBC, "which has switched from the Sauber team after three seasons together," according to Ryan Wood of MOTORSPORT WEEK. McLaren said that the new multi-year deal will be used to "unlock the potential of the network’s powerful audience of business leaders and investors," as it seeks to boost its fortunes "following a dismal few seasons" (MOTORSPORT WEEK, 1/23). THE DRUM's John McCarthy reported CNBC "will look to highlight the innovation underway at both brands." With "bespoke content and commercial activity lined up" to publicize the multi-year deal, McLaren "will tout the veracity of CNBC’s business and financial networks." In return, "the auto brand benefits from" the news brand's global audience of some 301 million people per month (THE DRUM, 1/23).