A-League side Sydney FC named Aetos Capital Group its principal partner for the 2018 Asian Football Confederation Champions League. The Aetos logo will be featured on the front of the club's home and away kits for its Group H matches and beyond. The company will also receive a range of hospitality and branding inclusions (Sydney FC).
Premier League side Burnley partnered with online broker TeleTrade, which will become the club's official forex trading sponsor. The deal will run through Dec. '18 (Burnley).
EPL side Leicester City announced Sandicliffe FordStore as its commercial vehicle supplier for '17-18. The company will provide vehicles to the club's academy kit team, grounds team and supporter engagement team (Leicester City).
Bundesliga side Borussia Dortmund will extend its marketing deal with Lagardère Sports Germany through June '26. Lagardère Sports will continue to market the club's national and int'l advertising, media and hospitality rights (Borussia Dortmund).
La Liga side Valencia renewed its global sponsorship deal with BLU Products for the '18-19 season. The company's logo will be featured on the club's centennial jersey for the '18-19 season in all competitions (Valencia).
The Int'l Tennis Federation renewed its sponsorship agreement with NEC Corporation as title sponsor of the Wheelchair Tennis Masters through '20. Next year, NEC will celebrate 25 years as title sponsor. The extension also sees NEC Corp. continue as an int'l partner of Wheelchair Tennis Tour events (IPC).
