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Marketing and Sponsorship

EA Sports, Adidas Partner On Kits That Will Only Be Available In FIFA 18

ManU, Real Madrid, Bayern Munich and Juventus "all released brand new fourth kits -- but they will never wear them," and the uniforms will not be available to buy, according to Jack Austin of the London INDEPENDENT. EA Sports, in partnership with adidas, which sponsors the four teams, "revealed the raft of new kits that will only be accessible" as part of the in-game features on FIFA 18 Ultimate Team. The digitally-engineered kits "will be available to be unlocked but will also automatically be awarded" to players who selected one of the four clubs as their favorite team on their active gamer profile before Dec. 15. Otherwise, "they can be purchased from other players on the transfer market" or in FIFA 18 Ultimate Team packs (INDEPENDENT, 12/19).

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