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SBD Global/October 17, 2017/Olympics

Impossible Is Nothing: Toyota Unveils First Global Ad Campaign As IOC TOP Sponsor

Toyota on Monday unveiled its first global ad campaign as an IOC TOP sponsor, covering 40 markets with a message that it is more than just an automaker. The campaign, called "Start Your Impossible," emphasizes the category definition Toyota has with the IOC: mobility. It is a category that...

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