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Volume 10 No. 24

Marketing and Sponsorship

USA Rugby named science safety testing and certification company Underwriters Laboratories one of its premier partners and a global partner of Rugby World Cup Sevens 2018. Under the agreement arranged by USA Rugby's commercial arm, Rugby Int'l Marketing, UL becomes an official sponsor of the USA Eagles and will be represented on the back of the men's and women's national team kits. UL will also have a presence on the back of the kits worn by the men's and women's Sevens and Fifteens squads during a multitude of worldwide matches and events, including the HSBC Sevens Series. UL will also be provided IP rights, hospitality at USA Rugby events, exclusive content and branding, player access and media inventory. As a global partner of the RWC Sevens 2018, UL will receive IP rights, hospitality during the tournament, exclusive content and branding, player access and media inventory (USA Rugby).

A-League side Central Coast Mariners extended its contract with Dyldam as a co-major partner. The team also unveiled its third kit for the '17-18 season. Dyldam is an Australian property development and construction company that first committed its support for the Mariners last season. The Dyldam logo will remain on the front of the Mariners' away kit while the MasterFoods logo will remain on the front of the Mariners' home kit. Dyldam's logo will also be featured on the back of the club's home kit. The Mariners' third kit will be worn during A-League away matches against the Brisbane Roar and Wellington Phoenix, and feature the Dyldam logo on the chest (CC Mariners). 

AS Roma named Kimbo its official coffee partner in a three-year partnership that runs until '20. Kimbo will have a presence at AS Roma home matches and across the club’s media activities, and will be the only coffee brand players and staff consume at the Stadio Olimpico and club training ground in Trigoria (AS Roma).

Inter Milan
named Italian outdoor sports technology brand Nilox its electric mobility partner for the '17-18 season. Nilox will be represented in LED lights pitchside and on the big screens at the Stadio San Siro. It will also have an online presence on the club’s official site, along with other activities (Inter Milan).

The Fiji Rugby Union announced a sponsorship agreement with Fiji Airways in which the airline becomes the major naming and branding rights partner for the FRU's senior teams (FIJI VILLAGE, 10/11).

Audi Qatar named footballer Xavi Hernández its newest brand ambassador for '17-18. He will represent Audi Qatar as an honorary spokesperson and "serve as an opinion leader in the local community" (GULF TIMES, 10/10).

The French Football Federation announced a partnership with French sporting goods retailer Intersport through ’21. The brand becomes an official provider for the men’s, women’s and youth national teams as well as French amateur football. Intersport’s logo will also be featured at Ligue 1 and Ligue 2 matches (FFF).

Barcelona and Maybank announced a partnership for the bank to become the official Barcelona bank in Malaysia and Singapore until '20 (Barcelona).