Serie A side Inter Milan on Thursday announced the creation of Inter Media House for fans to "enjoy access to the club wherever they are" during an event held at Suning Training Centre, according to Daniel McLaren of DIGITAL SPORT. All details from the press room and the club's facilities are "recorded and recounted," becoming content "thanks to Inter Media House." The aim is to "provide fans with a unique, immersive insight," and bring supporters closer to players during training and on matchdays. Inter will be "covered from every angle" and some of the new features include special projects involving virtual and augmented reality. The club’s media team will "create increased premium content" to give supporters a unique view of the club's day-to-day life. Content will become "more interactive, faster and easier to use" thanks to the new Inter app. The app has information on players and "details of training and matches" as well as ticketing info. The club TV channel is "also getting a makeover." The Inter Channel will be "rebranded as Inter TV." There will be a "new name, logo, studios and technology, creating an HD experience." Inter TV is "currently distributed in Italy exclusively" on Sky channel 232 (DIGITAL SPORT, 9/28).