EuroLeague Basketball announced the launch of a new initiative to work with clubs across all commercial areas to maximize revenues and create long-term business sustainability. The EuroLeague Business Operations & Club Services will work to help clubs grow their off-court operations by becoming a hub of best global business practices and club business metrics. The initiative will also provide advice and consultation to each EuroLeague club on a variety of business topics. These include sponsorship, ticketing, premium seating, digital, merchandising and licensing, communications, fan engagement, arena usage, venue development, organizational structure and exec recruitment. EuroLeague BOCS, the first club services division among European pro sports leagues, will function as an in-house consultant inspired by a model used in leagues in the U.S. Apart from consultations and advice, EuroLeague BOCS will present and make available best global business practices to the clubs. Euroleague BOCS will initially gather quantitative and qualitative data from all key business areas of each EuroLeague club and from other professional leagues in Europe and overseas. That data will be organized, analyzed and shared with all clubs to provide benchmarking to drive clubs to seek better economic results (EuroLeague).
