Group Created with Sketch.
Volume 10 No. 25

Marketing and Sponsorship

America's Cup "leaks keep coming via the Italian media," with the latest report suggesting a "stronger profile" for Prada at the next event as it gets set to replace long-term sponsor Louis Vuitton, according to STUFF. Italian yachting site Vela also suggested that Team New Zealand will release the 2021 America's Cup protocol in Auckland on Sept. 29, which is in line "with the planning already announced by the holders." Italian fashion house Prada is the backer of Italian syndicate Luna Rossa, which is the challenger of record, "working in tandem with Team New Zealand to shape the new rules and class" for yachts for the 36th edition of the Cup. The challenger series will reportedly be renamed the Prada Cup, "with the winner of that going on to face the Kiwis in the match for the America's Cup" (STUFF, 9/20). The NEW ZEALAND HERALD reported the full protocol for the '21 event is "set to be released next weekend," but the full design rules will not be released until Nov. 30. However, there have been "several already confirmed designs and changes for the next event." Team NZ Dir Grant Dalton confirmed that cyclors will play no part in the next America's Cup. Last week, prompted by an article in Italian media, Team NZ announced the next America's Cup would be sailed in a "high performance monohull." Some "took that to mean a foiling monohull, but Dalton is yet to confirm if that will be the case." He "dodged the question" when it was asked, saying, "More details will released on November 30." Dalton was "more open when the talk turned to the team, refuting the suggestion that a return to monohulls would neutralise their design advantage in the multihulls." He said, "We believe our design team is capable of giving us another great yacht, and that catamarans wouldn't be ideal for the [choppy sea state] in Auckland" (NZ HERALD, 9/20). 

Ladbrokes apologized to Premier League side Burnley after "tweeting an offensive emoji aimed at players Chris Wood and Charlie Taylor" -- a month after being unveiled as the club’s "official UK betting partner," according to the PA. Ladbrokes, which also sponsors the Cricket Field Stand at Turf Moor, sent the message "in the wake of Burnley’s defeat against Leeds United" in the English Football League Cup on Tuesday. Former Leeds player Wood scored a late equalizer as his side twice came back from a goal down, "only to lose 5-3 on penalties after extra-time." Following the game, the Ladbrokes account addressed a tweet to Wood and Taylor -- who also moved to Burnley from Leeds in the summer -- followed by an "image of a raised middle finger" and the words: “Yours sincerely, Leeds fans #LUFC.”

After being contacted for an explanation by Burnley, Ladbrokes issued a statement saying, "These were very poorly conceived tweets which we have since deleted. It was only intended to be a bit of fun but failed completely in that regard, and we have apologised to Burnley FC and would like to sincerely apologise to any fans of the club that took offence" (PA, 9/20). The London INDEPENDENT reported neither Wood nor Taylor "would have expected a warm reception from the away end, despite their respective efforts" at Leeds over several years, but were "subjected to abuse throughout the game" and Burnley Manager Sean Dyche "found the vitriol hard to comprehend." He said, "It's a strange business, football. Twenty-odd million they've made for a club (in transfer fees) and they get slaughtered. I don't know any more how fans react to players, ex-players, all that stuff, but that's football now" (INDEPENDENT, 9/20).

League Championship side Leeds United secured its first sleeve sponsor for cup matches, according to Nick Hill of BDAILY. The new partnership with Leeds-based Southerns, a specialist in office and workspace interiors, marks the club's first official cup shirt sleeve sponsorship. This season, clubs in the English Football League "have the opportunity to secure sponsorship for one shirt sleeve badge" in each round of the EFL Cup and the FA Cup for the season ahead. The new commercial partnership will also see Southerns benefit from a platinum level LED advertising package on the new LED perimeter advertising boards at Elland Road. In addition, the Southerns brand will be displayed "on the rear of the North Stand" overlooking the M621 motorway (BDAILY, 9/20).

Matildas striker Sam Kerr is poised to follow Tim Cahill "as an Australian footballer with mass-market appeal," according to Tom Smithies of the Sydney DAILY TELEGRAPH. Kerr has reportedly received a "host of commercial offers amidst the acclaim that the Matildas have garnered for their amazing run of results this year." Kerr's two goals against Brazil on Tuesday in a 3-2 win gave her a tally of seven in four games in '17 for the national team, and she is "widely expected to be one of the leading candidates when the longlist for FIFA World Player of the Year is cut from 10 to three on Friday." The Matildas have become "hot property" -- with Kerr a "bona fide star on the pitch and off it." Football Federation Australia CEO David Gallop said, "Sam has not just been brilliant on the pitch but has shown humility and class off it. Already we are assisting her to deal with the many requests coming her way, including those who want to work with her commercially" (DAILY TELEGRAPH, 9/20).

'WHAM BAM SAM': In Sydney, Patrick Smith wrote there is "still a free seat or two on the Sam Kerr bandwagon." Stay on "long enough" and you will be "doing all those running backflips, too." You "will not be able to stop yourself." That "guarantee comes with the Wham Bam Sam tour." Her love for the game and her country is "infectious." The Matildas "might be Australia's best team of anything and Wham Bam Sam the very best player in the world." The figures that "best show the influence of the Wham Bam Sam show" are the attendances from earlier this month. Australian Football League side GWS Giants, the expansion club which is "backed by millions after millions of AFL dollars," drew 14,865 for its semifinal against West Coast. On the same day, the Matildas attracted 15,089 as they beat Brazil 2-1. Apart from Kerr's instinct for the game, she plays with "a spirit and a zeal that is entrancing." With her "outstanding" record in the U.S., "she is a world star, perhaps the biggest of them all" (THE AUSTRALIAN, 9/21).

La Liga side Alavés named Qubo Global its new official sponsor. The electronics brand's logo will appear on the sleeve of the club's shirt, starting with Saturday's game against Real Madrid. Qubo will also have a presence at the team's Mendizorrotza Stadium and on Alavés' digital channels (Alavés).

Tempobet agreed to a multi-million pound deal to showcase its brand on the LED advertising boards at seven Premier League stadiums. The int’l operator is currently in the second season of an agreement to be featured pitch-side at Arsenal’s Emirates Stadium. The company’s brand will also be featured at home games for Brighton & Hove Albion, Burnley, Crystal Palace, Huddersfield Town, Bournemouth, Swansea City and Watford. Tempobet will be advertised for a total of 500 minutes throughout the current EPL season (Tempobet).

Pro14 side Glasgow Warriors announced it signed real estate services provider Savills Glasgow as an official property sponsor. The Savills logo will be featured on the back of the club’s shorts for the next two seasons (Warriors).