Eredivisie Side Ajax Extends Deal With IT Firm PCI Nederland
Eredivisie club Ajax extended and expanded its partnership with IT firm PCI Nederland for five years, according to SOCCEREX. The company became an official supplier of the club four months ago and increased its commitment to become an official sponsor of Ajax through the '21-22 season. PCI will receive additional activation and hospitality rights, and "will also benefit from a more prominent brand presence at the team's training complex and Amsterdam Arena home ground." In return, PCI will work with the Amsterdam-based club on a new cloud infrastructure (SOCCEREX, 9/13).