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Premiership Rugby Side Harlequins Renews Deal With Logistics Firm DHL

Premiership Rugby side Harlequins renewed and expanded its principal partnership with logistics firm DHL. The company presented the deal at The O2 in London with first team players Chris Robshaw, James Horwill, James Chisholm and Charlie Matthews, current academy members George Head and Max Coyle, and Harlequins Ladies Jess Breach, Hannah Field and Jess Wooden. The renewed partnership sees DHL retain its presence on the front of the shirt while extending its support to Harlequins' academy and EPDG structure, as well as the Harlequins Ladies team. DHL has been a partner of Harlequins since '12, and became the club's principal partner in '14 (Premiership Rugby).

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