Marketing and Sponsorship

Betway Defends Gambling Sponsorships In Premier League Amid Criticism

9.11.2017

Betway defended the gambling industry’s ability to sponsor Premier league football shirts "in the wake" of the Labour Party’s proposals to ban gambling firms sponsoring football shirts, according to Joe Streeter of SBC NEWS. Since Feb. '15, Betway has been the official shirt sponsor of West Ham United. Betway Group Marketing & Operations Dir Anthony Werkman said, "The Premier League is the most-watched professional sport league in the world. For a global brand like Betway, it offers unrivaled exposure. Given the intrinsic relationship and audience overlap between betting and football, shirt sponsorship is a natural, obvious and valuable advertising placement for bookmakers." Detailing how Betway safeguards against underage gambling, Werkman added, “Betway has invested heavily in technology to prevent underage gambling." Execs from the gambling industry will discuss social responsibility at the Betting on Sports conference in London from Wednesday-Friday (SBC NEWS, 9/8).

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