Marketing and Sponsorship

Tough Mudder Names Amazon Official Online Retailer In New Partnership

5.11.2017

Amazon became Tough Mudder's "official online retailer" after agreeing to a new partnership which will see the two brands "work together to create a dedicated digital storefront and a co-branded miniseries for Amazon's digital platforms," according to Tony Connelly of THE DRUM. Amazon will launch a Tough Mudder online health and personal care resource which will "offer customers training content, workout videos and guides" featuring Tough Mudder’s fitness and active lifestyle experts. Original video content "will play a major role in the partnership," with Tough Mudder debuting exclusive videos on Amazon, giving customers an "insight into the different kinds of obstacles featured in the events." An exclusive weekly miniseries called Coachified will be produced by Tough Mudder and will feature its "official trainer," Kyle Railton (THE DRUM, 5/9).

PREVIOUS Australian Football League Side Carlton Loses Major Sponsor CareerOne NEXT Marketplace Roundup: RHB Bank Announces S$1.5M Deal For Singapore Cup

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 26, 2024

April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/05/11/Marketing-and-Sponsorship/Tough-Mudder-Amazon.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/05/11/Marketing-and-Sponsorship/Tough-Mudder-Amazon.aspx