Menu
Marketing and Sponsorship

Lionel Messi Renews Contract With Adidas, Is Reportedly Tied To German Brand For Life

Lionel Messi announced on Facebook that he signed a new contract with adidas, according to Roger Gonzalez of CBS SPORTS. Spanish broadcaster Cope reported the deal "is a lifetime contract." Cope tweeted, "Messi renews for life with Adidas. A lifetime contract that ties him to the German brand until the end of his career."

Messi has "long been sponsored by the German sportswear company, and now he is set when it comes to his biggest sponsorship." Details as to "how much the new deal will pay Messi are not yet known." Meanwhile, Messi is still in talks with Barcelona about a new deal as his club contract is "set to expire in 2018" (CBS SPORTS, 2/11).

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2017/02/14/Marketing-and-Sponsorship/Messi-Adidas.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2017/02/14/Marketing-and-Sponsorship/Messi-Adidas.aspx

CLOSE