Menu
Marketing and Sponsorship

Adidas Ends Deal With Romanian Football Federation After 45 Years

Adidas "has decided to end its deal with the Romanian football national team," according to SPONSORs. The German sportswear company, which has been a partner of Romanian team for 45 years, will end its partnership with the Romanian football federation (FRF) this summer. The decision to end its deal with the FRF is part of adidas' new sponsorship strategy to focus on only a few high level deals. Spanish company Joma will become the new kit supplier of the Romanian team. Joma signed a four-year deal with the FRF for a reported €5.4M ($5.9M) (SPONSORs, 5/28).

SBJ Morning Buzzcast: May 15, 2024

The W's big night; here come the Valkyries and a major step forward in Jacksonville

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2015/05/29/Marketing-and-Sponsorship/Romania-adidas.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2015/05/29/Marketing-and-Sponsorship/Romania-adidas.aspx

CLOSE