Samsung Signs Global Premium Partnership With 2015 Gwangju Universiade

Gwangju Universiade organizing committee and Samsung have signed a partnership agreement through which the company has agreed to provide consumer electronics goods for the Universiade. The electronics company will join the Universiade as a global premium partner, the highest level for a sponsor. It will supply the Universiade with around 9,000 appliances, such as air conditioners, TVs, refrigerators, computers and mobile phones in major venues including the Athletes Village. Samsung, which runs its production lines in Gwangju City, has decided to sponsor the summer games as part of its efforts to contribute to the local community. Meanwhile, the GUOC has successfully signed partnership agreements thus far with as many as 30 sponsors (Universiade Gwangju 2015).