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Indian Premier League Records 145 Million Unique Viewers For First 14 Matches

According to TAM Media Research data for Sony Max, Sony Six and Sony Aath for the matches played from April 7-18, the eighth season of the Indian Premier League saw 54% of the All India Universe "tuning in to watch the matches," according to INDIAN TELEVISION. A total of 145 million unique viewers "sampled 14 matches of IPL 8." Research data "also showed that time spent by viewers per match increased to 49 minutes and four seconds;" which is 17% more compared to the previous season of the IPL. The data also states that 14 matches of IPL 8 have garnered 4.1% average TVR, which was 30% more "compared to its previous edition" (INDIAN TELEVISION, 4/23).

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