The British Masters will return to the European Tour Int'l Schedule for the first time in seven years in '15, with a quartet of Britain’s leading golfers rotating as the tournament host over the next four seasons.
As a presenting sponsor of a European Tour event for the first time, Sky Sports will work with the European Tour. Ryder Cup players Luke Donald, Ian Poulter, Justin Rose and Lee Westwood will each take it in turn to host the tournament, last played in '08, and will help to select the venue each year.
First to assume the role will be 12-time European Tour winner Poulter, who will take the British Masters back to Woburn Golf Club. Sky Sports will help encourage interest in golf, including programming aimed at new fans across TV, online, digital media and social media outlets (European Tour). The PA reported it will be the 17th time that Woburn has hosted the British Masters and the first since '02, when Poulter and Rose "battled it out for the title, with Rose winning by a shot after a closing 65." This year's event will be staged on the Marquess course and have a prize fund of £3M ($4.6M) (PA, 3/4).
