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Marketing and Sponsorship

Brazilian Football Club Palmeiras Signs Shirt Sponsorship Deal With Crefisa

Brazilian football club Palmeiras "has secured a major new shirt sponsorship agreement with financial firm Crefisa," according to SOCCEREX. The company "has committed to paying the Sao Paulo club" some 23M reais ($8.93M) per season over the next two years. The deal "coincides with the term of Palmeiras' current president, Paulo Nobre, who negotiated the deal." Crefisa's logos "will appear on the front and back of the team's shirts and ends a longstanding search for a main sponsor, following the departure of car manufacturer Kia" in May '13 (SOCCEREX, 1/23).

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