Infront Sports & Media and the 24 ORE Group have been appointed as commercial advisors of the Italian National Football Federation (FIGC). The agreement will be formally signed in the forthcoming weeks and will run until the end of '18. The partnership focuses on enhancing the positioning and brand value of Italian football on an int'l level. Infront and the 24 ORE Group will also market sponsorship opportunities for the federation, the men’s national team, the women’s national team and the youth national teams. Further areas of collaboration will include digital media solutions, in order to widen the int'l fan base and enable continuous interaction with Italian football fans worldwide.
DEB DEAL: The German Ice Hockey Federation (DEB) extended its exclusive cooperation with Infront by a further three years. Infront will continue to market all sponsorship, advertising and licensing rights of the association, the national teams and their home games up to and including '17 (Infront). STADIA MAGAZINE reported Infront and int'l catering company Kofler & Kompanie agreed to enter into a strategic hospitality business alliance. Kofler’s Swiss subsidiary is acquiring a majority stake in Infront Hospitality Management GmbH. The two brands will retain their own identity and areas of operation. Infront Hospitality will remain positioned as a premium hospitality provider for sports events, while Kofler & Kompanie will continue to cater for cultural events, state occasions and restaurants (STADIA MAGAZINE, 10/22).
