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Marketing and Sponsorship

Samsung, Int'l Paralympic Committee Extend Partnership Through 2020 Games

Samsung Electronics has signed an agreement with the Int'l Paralympic Committee to extend its partnership through to beyond the Tokyo 2020 Paralympic Games. For the next six years of this agreement, Samsung, which has sponsored the IPC since '06, will remain one of the IPC's official worldwide paralympic partners and will expand after '16 its category of sponsorship to the "Wireless Communications Equipment and Computing Equipment," including smartphones, tablets, laptops, personal computers and other computing equipment, and desktop printers. Samsung and the IPC will continue the Samsung Paralympic Blogger program, where Paralympic athletes have the chance to connect with fans via social media (IPC).

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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